Welcome to DUNC

“ The Baltic Sea Heritage puzzle – time to experience all the pieces ”
“During the project’s lifetime the focus will be on UNESCO sites, but all the results and outputs will be applicable to other sites as well. The project’s legacy will be an umbrella concept and network that connects the UNESCO sites with other natural and cultural landmarks within the region to form a common, sustainable South Baltic Sea destination”
Niklas Carlsson  /  DUNC Project Manager

The Mission

The South Baltic Sea region is rich in natural and cultural heritage and boasts some of the World’s finest UNESCO World Heritage sites and Biosphere reserves. These sites have the potential to be role models for sustainable tourism that are recognised globally for their contribution to regional development and the empowerment of local communities. The DUNC mission is to unlock the potential of the region’s assets by developing an effective, sustainable tourism strategy for its UNESCO sites. Together we are creating quality touristic activities that help to prolong the tourist season, promote economic growth and bring about a real connection of tourism with the outstanding value of the Baltic Sea’s heritage.

What We Are Doing

  • Sustainable tourism
  • Co-operation
  • Capacity building
  • Products & Services
  • Assessment of sustainability, tourism challenges and opportunities at each partner site
  • Establishment of a tourism baseline at each heritage site for future monitoring purposes
  • Implementation of the UNESCO Sustainable Tourism tools and UN’s Sustainable Development Goals (UNSDG) at South Baltic sites
  • Joint development and communication of a unique ‘South Baltic Heritage’ sustainable tourism strategy
  • Ensuring that the environment, tourism sector & local communities benefit from the UNESCO label.
  • Identification of key stakeholders / groups
  • Incorporation of host community needs and aspirations into decision making processes
  • Engagement of local communities to promote ‘ownership’ of their heritage sites and the idea of ‘common responsibility’
  • Joint development of sustainable tourism ‘action plans’ for each partner site.
  • Identification of regional stakeholders and the establishment of a ‘Baltic Sea Heritage & Friends’ network that will uphold sustainable tourism goals for the region.
  • Coordination of stakeholder efforts to promote the region’s heritage and sustainable activities associated with it.
  • Proactive approach to cross- project cooperation
  • Helping heritage sites manage tourism more sustainably
  • Transnational networking to share best practices and to pass on lessons learnt
  • Improvement of stakeholder knowledge about tourism challenges and the importance of sustainability at heritage sites.
  • Provision of educational and awareness raising material/activities to potential heritage ambassadors
  • Helping tourism service providers and site ambassadors communicate key messages.
  • Improving stakeholder capacity to sustainably utilize local assets, resources & regional opportunities
  • Working with host communities to promote unique, authentic and quality visitor experiences before, during and after their visit.
  • Supporting entrepreneurs and communities to develop new sustainable products, services and experiences
  • Cooperation with local & transnational businesses to ensure that the Outstanding Universal Value (OUV) of the South Baltic UNESCO sites is preserved.
  • Facilitation of meetings and workshops to open up a dialogue between private enterprise and site managers 
  • Local testing of new quality products & services that reduce seasonality pressures

Latest News

Ambassadors in Karlskrona

Ambassadors in Karlskrona

AMBASSADORS IN KARLSKRONA Last week Karlskrona’s World Heritage Ambassadors had the opportunity to listen to the inspirational digital lecture “The…

Read more
DUNC Final Conference

DUNC Final Conference

 DUNC Final ConferenceFor the past three and a half years (2017-2021), the DUNC partnership has been working together for the…

Read more
Visit the online South Baltic Heritage Gallery

Visit the online South Baltic Heritage Gallery

Visit the online South Baltic Heritage Gallery Take a walk around our 3D gallery and enjoy the sights from our…

Read more


DUNC Final Conference

DUNC Final Conference

DUNC Final Conference on 26 January 2021 On 26 January 2021 the DUNC final conference, organized by the Lead Partner,…

Read more

Meet Tony Watson

February 24-25 the DUNC project partners in Karlskrona are proud to welcome Mr Tony Watson from England for two meetings…

Read more

World Heritage Days in Karlskrona

Karlskrona’s World Heritage Days kicked-off last year to celebrate the 20th anniversary from the creation of the UNESCO site. Thanks…

Read more
Want to Join Us?

Become a Baltic Sea Heritage Friend

Heritage sites, ambassadors and entrepreneurs – work with us to promote the Baltic Sea Region’s heritage. Get in touch with us on Facebook.
  Join Now